Customer Insights Dashboard

Written By Zane Kellogg

Purpose: Understand customer behavior, satisfaction, and lifetime value.

Key Metrics:

  • Customer Acquisition Cost (CAC): Marketing spend vs. new customers.

  • Customer Lifetime Value (CLV): Revenue per customer over time.

  • Customer Satisfaction: Net Promoter Score (NPS) and reviews.

  • Churn Rate: % of customers lost per month/quarter.

  • Customer Segmentation: By demographics, industry, or purchase habits.

Why It’s Useful:

  • Allows executives to make customer-focused decisions to increase loyalty and reduce churn.

  • Provides insights for personalized marketing and sales strategies.

Zane Kellogg
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Marketing ROI Dashboard
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Workforce Productivity Dashboard