Marketing ROI Dashboard

Written By Zane Kellogg

Purpose: Track the return on investment for marketing campaigns.

Key Metrics:

  • Marketing Spend: Total vs. segmented by campaigns.

  • Lead Generation:  Cost per lead (CPL) and lead quality.

  • Conversion Rate: Leads to sales ratio.

  • Campaign Performance: ROI for email, social media, PPC, etc.

  • Customer Acquisition Trends: Channel-specific insights.

Why It’s Useful:

  • Ensures marketing budgets are allocated to high-performing campaigns.

  • Provides insights to optimize spend and maximize ROI.

Zane Kellogg
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